Members' Pledges
Participating companies must all meet the EU Pledge criteria, but they can go further.
The framework EU Pledge commitments provide a common benchmark against which companies can jointly monitor and verify implementation.
Since the initiative was launched, all participating companies have made their individual corporate commitments within the framework of the EU Pledge programme, available here:
- Burger King
- Coca-Cola
- Danone
-
European Snacks Association
- Chips Group
- Estrella Maarud
- Intersnack
- Lorenz Snack-World
- Procter & Gamble
- Unichips – San Carlo
- Zweifel Pomy-Chip
- Ferrero
- General Mills
- Kellogg’s
- Kraft Foods
- Mars
- McDonalds Europe
- Nestlé
- PepsiCo
- Unilever
To facilitate compliance with the EU Pledge commitments, member companies have developed detailed implementation guidance, for all relevant staff in marketing, media planning and corporate affairs departments in all EU markets.