The EU Pledge commitments


The EU Pledge consists of two central commitments:


  • No advertising of products to children under 12 years, except for products which fulfill common nutritional criteria. For the purpose of this initiative, "advertising to children under 12 years" means advertising to media audiences with a minimum of 35% of children under 12 years​. 


  • No communication related to products in primary schools, except where specifically requested by, or agreed with, the school administration for educational purposes.